Build a service business with someone who's already done it.
Live coaching, structured courses, and the playbook for every stage — from your first invoice to your first team. Hosted on Skool. Built by Anthony Moore.
I'm Not Coaching from a Textbook.
I'm Anthony Moore. I've spent 16 years in the trade, built one company from a garage to over $1M in revenue with 15 employees, merged in another, rebranded, and coached another HVAC business from the ground up — all before launching this academy. Every lesson inside Elevate is something I've already lived through.
Started in the Trade
Began my HVAC career — wrenches in hand, learning the work from the ground up before I ever owned anything.
Absolute Climate Control
Started my own HVAC company out of my garage. Finished the very first year with $786,000 in revenue — proof that the playbook works when you do the work.
$786K • Year OneExpert Air — Acquired & Merged
In the middle of the COVID pandemic, I purchased Expert Air and merged it into Absolute Climate Control. Grew the combined business to over $1M in revenue with 15 employees.
$1M+ • 15 EmployeesInvincible HVAC — Coached
Took on my first coaching client and helped build Invincible HVAC from the ground up. Currently sitting at $650K in revenue. Proof that this works for someone other than me.
$650K • From ZeroElevate Home Specialists
Rebranded Absolute Climate Control to Elevate Home Specialists — same team, sharper identity, built for the next chapter. Today my team runs the day-to-day.
Elevate Academy
Launched the academy to coach the next wave of service business owners. Everything I learned, every mistake I made, every system I built — packaged so you don't have to navigate it alone.
Now OpenWhat Elevate Academy Is — and What It Isn't.
A coaching program for service business owners — current and aspiring — built by someone who actually did it. Hosted on the Skool platform, with weekly live calls and a private community of operators.
What It Is
A real coaching program built by someone who's done it — three times.
- Live weekly trainings
- Lessons & video modules
- Worksheets, templates, SOPs
- Live group meetings every week
- Hosted on Skool — your hub for everything
What It Isn't
A guru course recorded by someone who Googled HVAC last week.
- Not a fluff motivational program
- Not someone reading from a script
- Not a one-time course you watch and forget
- Not fire-and-forget — I show up every week
Three Courses. One Path from Tech to Owner.
Each course is built for a specific stage of the journey. You join where you are — and the path forward is already mapped out.
Foundation
The mental work, preparation, and mindset shift that has to happen before you ever file an LLC. This is the deep prep — the part most courses skip — built so you don't launch a job with a logo.
- Mindset, mental work, and preparation
- Vision, identity, and what you're actually building
- LLC, EIN, insurance, licensing checklist
- Business banking & bookkeeping setup
- Branding, naming, and your pricing book
- Your first 90 days of operations
Builder
You're live. Now we make it real. Build the engine that turns the work into a company — pricing that protects margin, marketing that books calls, and the systems that scale past you.
- Pricing, margin, and job costing
- Sales scripts that close in the home
- Marketing engine — Google, Facebook, referrals
- Service agreements and maintenance plans
- Software setup (Housecall Pro, ServiceTitan, etc.)
- Your first hire — when, who, and how
Mastery
The owner gets out of every truck. We build the playbook, the team, and the dashboards so the business runs whether you're on the job or on vacation. This is where a job becomes a company.
- Hiring, onboarding, and retention
- Compensation plans that drive performance
- Dispatch, scheduling, and call flow systems
- KPIs, dashboards, and the numbers that matter
- Leadership, accountability, and culture
- Acquisitions, partnerships, and the next chapter
The Tools, Templates & Community.
Whether you join Foundation, Builder, or Mastery — these are baked in.
Course Access
Step-by-step library on Skool with lifetime updates.
Weekly Live Call
Real coaching, real questions, every week.
Templates & SOPs
Pricing, hiring, marketing, contracts — ready to use.
Private Community
A network of owners walking the same road.
Pick the Tier That Fits Where You Are.
Three levels of partnership. The deeper you go, the more direct access you get — and the more accountability we both carry.
Foundation
- Full Academy access on Skool
- Weekly live group training
- All templates & worksheets
- Private community access
- Month-to-month — no lock-in
Builder
- Everything in Foundation
- 2× per month 1-on-1 coaching
- Local in-person meetings (when available)
- Supplier intros & sales call backup
- Direct phone access
- Quarterly business review
Mastery
- Everything in Builder
- Weekly 1-on-1 coaching
- Quarterly team training
- Hiring & onboarding embedded
- Operator-level dashboard reviews
- Priority access & response
Why build alone when you can walk beside someone who's done it?
Apply for a free intro call. We'll talk through where you are, what you want, and which tier actually fits — no pressure, no pitch.
Schedule a Consultation